If you’re a hotel owner and you are looking for an internet marketing strategy to boost your business, then you are in the right place. We are all aware that hospitality marketing is not always easy. Many marketing companies will simply try their hardest to sell you their service. Sometimes, they neglect to explain the steps involved and why each step is important to the positive outcome you are working toward as a company.
On the other hand, designing your own marketing plan is time-consuming and draining. Your effort, as well as the admin, is needed in order to come up with an effective strategy. Creating your own page on social media platforms is also time-consuming and needs a lot of energy.
Encourage Interaction with Social Media
Social media for hotels can be difficult. In fact, some hotel chains have created accounts on Facebook, Twitter, and Instagram because it was recommended to them. They worked hard to attract people only to be disappointed when their updates and content didn’t reach the number of people they anticipated.
Linking to your social media pages from your hotel website, and ensuring that they are checked regularly, can help encourage potential guests to contact you there. You may also want to add a tagline to your website, such as, “contact us on Facebook or Twitter with any questions we may answer about your stay”—to encourage this behavior.
BUT social media is not enough. You need more. Your HOTEL needs more!
The best strategy to do is SEO.
The Secret Strategy
One of the most important strategies for hospitality marketing involves ensuring the visibility of your page or website on search engines. This can be done through a process called search engine optimization or most commonly known as SEO.
Nowadays, SEO for hotels is a must since we are already living in a techy world. All of us have at least one smartphone, tablets, laptops, or any gadget that can connect to each of our social media accounts. If you’re new to the concept of SEO, do not worry, there are lots of company that can help you with this task. You just have to know that search engine optimization involves making critical updates to your website’s content, code, links, and occasionally layout to improve its likelihood of ranking in user searches. Essentially, it’s the process by which you improve your hotel’s website to make it more likely to show up when someone searches.
Pay-per-click advertising, or PPC, is another way that you can increase and expand your hotel’s visibility in search results. Searches on Google and other search engines don’t deliver just natural or organic results—they also deliver paid ads that have been placed there by companies or businesses.
Accounting software solutions can help small to large businesses in many ways. You can start by browsing a good directory that gives in-depth reviews of business software and selects a suitable system for your needs.Your selection task is made simpler as accounting software packages are designed for particular industries, such as medical practice, construction, consulting practice, and so on.
The main advantage is you don’t need to be a financial expert to use these systems. Their interface is quite easy, user-friendly and you can use the software effectively with just a bit of knowledge and practice. Here are the solid reasons why you should start using it to boost your business.
Advantages of Using Accounting Software:
In accounting package, the most important and major advantage is that it saves a lot of time over manual bookkeeping. With a computerized accounting package, front-end business documents and back-end transaction recordings are completed simultaneously.
Cash Flow Management
In accounting, there is a big advantage that it allows you to record receivables and payable in every system. This allows the system to project your cash flow position into the future.
When you use a computerized system, you make some errors in calculating totals or in typing, decreasing confusion. Invoice software usually enables you to include a tax percentage when appropriate, with the system performing all calculations. This is a very useful advantage, most especially when you have detailed invoices where hours or specific items are billed at different rates. Once a system is a setup properly, you choose and pick items to be invoiced and the rest is done for you.
It is very easy to lose or forget about invoices, especially when they are prepared manually. With an accounting software package, the data is there–all managed in one place to be reviewed, reprinted and resent in case of problems. Usually, you can look in the system for invoices based on names, amounts or invoice numbers. It is a quick and easy process because the software organizes and manages data as it is entered.
Furthermore, the advantages show us that how we manage ours working in low time and can save the records of everything. Bills and invoices are saved and organized properly and there is a major benefit is that they have no error in the working, also the computerized system is quick, user-friendly and the other one main advantage of using a computerized invoice system is the capability to create reports to determine which customers have paid. Got a business in India?
Get the best accounting software India now.
Video Chat is somewhat a new additional feature to Facebook, which is why you might or might not see the video camera icon at the top of each Chat window. The Video Chat of the number one social media platform is actually powered by Skype, an Internet telephone service.
In case you haven’t heard, there’s definitely a war going on between Facebook and Google – and it’s only just begun. With all the recent hype and buzz going around the Internet about Google+, Facebook decided that they needed to take action to get back into the spotlight; so they’ve now partnered with Skype to bring its user’s video calling.
Enabling Facebook Video Chat
Facebook offers video chat because they know that nothing is better than a face-to-face conversation. However, before you can start Facebook video chat with your friends, you will need to enable it. This can be done by going to the Facebook Video Calling page and clicking on the green “Get Started” button. You’ll then be prompted to download and run the Java application needed to use this feature. Don’t worry, this is a very quick process.
Setup and Quality
The quality of the video chat on Facebook is pretty impressive, thanks to Skype. According to reviews, the quality of the camera in Google+ Hangouts was not nearly as clear as Facebook’s video calling. There also weren’t nearly as many “hiccups.” If you’ve done a video chat in Skype, then you’ll recognize the setup on Facebook. There is a small window in the top right corner of the main window so that you can see yourself. Once you’re done with a call, you can just close the window to end it.
Starting to Use Facebook Video Chat
According to Dummies, here is the step-by-step guide on how to use Facebook Video Call/Chat.
Step 1: Begin a chat with a friend by selecting their name from the Chat menu. This opens a Chat window.
Step 2: Click the video icon to begin Video Chat. If you’ve already set up video calling, this begins the call. A pop-up window appears, letting you know that Facebook is calling your friend. If you haven’t yet used video calling, a pop-up window appears, asking you if you want to set up video calling.
Step 3: Click Setup. This initiates a file download. Each web browser and operating system may have slightly different instructions. In general, you need to save the file to your hard drive and run it to complete the set-up. After setup is complete, a new pop-up window appears telling you that Facebook is calling your friend.
Step 4: Wait for your friend to pick up. When he does, video of him appears in a new window above Facebook.
Step 5: To end the call, close the window.
According to National Highway Traffic Safety Administration (NHTSA), there are nearly 2,000 children killed and over 230,000 injured due to motor vehicle crashes during 2005. Baby-proofing is essential when you have a baby traveling with you. A car seat that’s appropriate for your child’s size and age is also a big factor.
If you have enough budget, you can buy a brand new baby car seat on the Internet or any other car stores near you. However, if you cannot afford a new one, you can search for used seat dealers in the local area.
For the meantime, here are 8 tips that will help you get the right baby car seat.
Baby Car Seat Types
All baby car seats are designed based on the weight, height, and age of the child. There are 4 main types of safety car seats you can check and purchase to ensure the protection of your son/daughter while traveling.
Rear-Facing Car Seat – ideal for newborn until 2 years old
Front-Facing Car Seat – ideal for 2 years old and up unless the baby is small for their age or under 40 pounds
Booster Car Seats – ideal for children child up to safe seat belt height
Seat Belts – ideal for children at least 4 feet 9 inches and between 8 and 10
Replacing your Car Seat
Maybe you have perfectly installed the baby car seat on your car. But you still have some questions on your mind about it like “When do I replace my car seat?” “Why do car seats expire?” and “Are all the car seats with an expiration?”
Just like foods, car seats do expire too. Regardless how cheap or expensive it is, baby car seats should be replaced after 6 to 8 years of installation. You have to check the packaging, the manual/booklet, or the equipment itself to know what is the expiration date of the car seat.
However, there are things you can do to extend the lifespan of your baby car seat. One thing you can do is to cover it with plastic or a soft cloth so that it can be clean all the time. You can also vacuum it once in a while to prevent the virus from conquering the car seat.
Once your car seat breaks down or degrades, you might think that you can just replace a specific part of it. That is not right. If a car seat you purchased 6 to 8 years ago is already expired, you have to replace it with a new one – the whole baby car seat, not just part of it.
If you truly are someone who cares for the health of others, especially babies, then you should definitely check the expiration date of your car seat. Do not let your child sit on a car seat that has already expired because it allows a great danger to him/her.
If you own a business in Virginia and you’re planning to hire SEO professionals for attracting new customers, lead generations, sales and getting more profit. Nowadays, with so many so-called “SEO experts” out there, it can be challenging to find an SEO company with the requisite skills and experience to help your business improve its SEO rather than take your money and fail to perform.
Search Engine Optimization (SEO) helps people find products and information on search engines like Google and Bing. An SEO specialist, then, researches and analyzes the trends and best practices online to develop and implement strategies that improve search results.
Hiring an SEO company is always a great idea when you want to maximize the exposure of your website. Although, like other businesses, there are good ones and bad ones. Hiring a bad one can have a fatal effect on the reputation of your website while finding the right one will get you to the top of the rank right away. Below are some tips for hiring the right SEO company.
- Ask to see previous work and talk to previous and existing customers. This will give you some idea of what kind of track record the company has and the quality of work they offer. If the company is hesitant to show you past work or allow you to speak with customers then move on to the next list.
- Don’t compare on price. Don’t go with a company because they seem to offer the same service at a more costly price. You don’t want to go on the cheap when it comes to SEO. Remember, you’re investing in a service that could be the deciding factor in how successful you will be online.
- Ask them how much experience they have in your particular industry. You want an SEO that has some concept about what drives traffic in your particular market.
- Know what they are doing. A reliable SEO firm will break down, with absolute transparency, what they will be doing for your company. If they are unwilling to show you specifically what they are going to do on a monthly basis, and specifically what it will cost.
Bear in mind, how ever you move forward, make sure to be patient at the start. No SEO company has control of search engines. It takes time. But if you hire the right company, and give them room to work, they will definitely make sure your website is of the highest rank. So, choose a Virginia SEO company that can provide professional SEO services and can help you and your business become successful.
Lenovo PC International has some exciting plans for the computers of the future. In fact, the Chinese multinational technology company revealed winning goals and ideas on Transform 2017 event earlier this year, somewhere in June. And this plan includes the renovation of its popular ThinkPad laptop, which is expected to have some serious transformations soon.
Lenovo, A Great Computer Maker
Lenovo is a well-known Chinese multinational technology firm with headquarters in different places – Beijing, China and Morrisville, North Carolina. It designs, develops, manufactures and sells PC, tablet, smartphones, servers, electronic storage devices, software for virus removal, smart televisions, and other technology accessories.
Since 2013, Lenovo Group Ltd. or Lenovo PC International is considered as the world’s largest personal computer vendor based on total unit sales. It markets the ThinkPad family of laptops, IdeaPad, as well as notebooks of Yoga laptops. The unit sales also included the Lenovo’s IdeaCentre and ThinkCentre lines of desktops.
A New Lenovo ThinkPad Is On Its Way
It has been 25 years since Lenovo launched its first ThinkPad 700C business laptop. It was a little large and underpowered compared to the laptops that are existing today. However, back then, it was one of the most popular machines that helped leaders in the age of the laptop market.
In the official blog post of the company, Lenovo chief design officer David Hill writes “At this point, it seems like the cat’s out of the bag.” It’s already confirmed that Lenovo will be making a special edition of the ThinkPad Laptop as part of its 25th-anniversary celebration. “It’s aimed at enthusiasts and super fans that were kind enough to share their thoughts about what the laptop might be,” Hill added.
Possible Features Of The New Lenovo ThinkPad
According to a news site, the Lenovo ThinkPad will sport exciting features more than its original version. These include stylus and voice assistant supports, which are already available on Microsoft Windows laptops. Recently, Qualcomm announced that the company is partnering with Microsoft to build laptops that will be powered by the same ARM-based platform located inside high-end smartphones. Therefore, the upcoming ThinkPad from Lenovo is also possible to be powered by Qualcomm’s Snapdragon 835 SoC with LTE support.
Another interesting feature of the new generation Lenovo ThinkPad is its flexible display, as well as its really advanced materials. As of now, the availability and specs of the new special edition ThinkPad are not yet officially exposed. However, Hill claims that “It has a wonderful black rubberized coating, three TrackPoint caps, and a keyboard to die for.” Probably, it will arrive by the end of this year with a price that is lower than $5,000.
Apple’s very own MacBook Pro might be the best selling laptop in the world. However, not everyone affords it and certainly, there are alternatives that are just as good as the MacBook.
Laptops that high-end components aren’t unique to Apple alone, thanks to other company that offers WIndows 10 laptop. If you want a cheaper system than Apple’s MacBook Pro lineup, you could find good Windows 10 laptops that are very affordable for just under $300.
Depending on your needs, you could definitely find many more suitable options than the Apple product. In fact, there are many other options on the market nowadays with comparable features with the MacBook Pro. These alternatives include the Microsoft’s Surface Book and Razer’s Blade.
Microsoft Surface Book
Microsoft’s Surface Book is running underpowered ARM chips and has the awkward Windows 8 tablet/desktop hybrid interface. But despite this, Surface Book has evolved to become a very strong indicator of computer excellence, quality, and a no-compromise design. Just the right character to compete with MacBook Pro.
The Surface Pro 4 is a solid ultra-portable laptop that comes with good versatility. Its design showcases a distinctive style with touchscreen features and bundled Surface Pen. The screen can be detached into a tablet and its Windows 10 interface works well in a tablet-style.
There are a variety of Microsoft Surface Pro models, starting from an entry-level machine that comes with an i5 or i7 Skylake processor for just $1499. Other specs include SSD sizes from 128 GB up to 1TB and choices of 8GB or 16GB of RAM.
Razer Blade is originally designed as a high-end, fast, and efficient gaming laptop. This California-based tech company was founded in 1998 and has been specializing in gaming products, especially laptops, since the start. Razer produces three categories of laptops, which are (1) workhorse 14-inch Razer Blade, (2) ultrabook styled Blade Stealth, and so far the best 17 inch Laptop (3) high-end 17-inch Blade Pro.
With a 14-inch screen, the Razer Blade is slightly larger than the newest Apple laptop. It is available in either a regular 1920 × 1080 IPS screen or touch enabled 3200 × 1800 screen. Razer’s Blade does not stand out just because of its good screen quality but also in its keyboard.
Razer is using Chroma backlighting technology for its keyboard so that it will give more light when it is opened specially at night. Every key can light up in a different color. You can also animate the color effects dance under your fingers.
When it comes to connectivity, the laptop offers a single HDMI 2.0 port for video and audio output, a single USB-C/Thunderbolt 3 port as well as 3 USB 3.0 ports for a wide range of peripherals. The 2.6 GHz Intel Core i7 is partnered with 16GB of RAM, and its battery life can comfortably surpass six hours of work.